"IBM collaborated with PMR Research in the area of analysing selected IT systems used in the sector of digital media. We chose PMR Research after taking into consideration the strong experience of its analysts in undertaking market research, our strong previous collaboration with the company and its specialization in the... " more » |
Katarzyna Ejdowska
CEMA Market Analyst
IBM CoE Market Intelligence
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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PMR Research is a member of EphMRA.
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PMR Research is a member of Business Information Group (BIG)
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PMR Research carries out research into pharmaceutical and medical markets covering various areas and target groups. We conduct research among physicians and other healthcare professionals, pharmacists, patients, hospital managers and key opinion leaders. In order to provide top quality services in the field of healthcare research, we cooperate with medical advisors and apply strict ethical rules and data protection policies.
Areas of research covered by PMR:
- OTC / Rx markets / Products under development / Medical devices
- Patients’ opinions and usage habits
- Physicians’ therapy and prescription habits
- Pharmacists’ recommendations
- Satisfaction studies (e.g. cooperation with medical representatives)
- Pharmacy mystery shopping
- Name, packaging and commercial concept testing
- Research into pricing and reimbursement schemes
- Pre-market launch studies.
In Poland we own and manage a panel of medical specialists, which allows us to conduct research in the healthcare sector faster and more effectively. Learn more about our PMR Research Medical Panel.
 PMR Research is a member of EphMRA - European Pharmaceutical Market Research Association focused on development and improvement of standards and techniques for market research in the field of pharmaceuticals and healthcare.
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Atherosclerosis - on-line survey among specialists in Poland
PMR Research was commissioned to recruit various specialists in Poland for an internet survey on Atherosclerosis. The study was carried out among Cardiologists, Endocrinologists, Diabetologists, IMs and GPs. Our responsibilities were as follows: finding appropriate specialists, contacting them with invitations [...]
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Telephone interviews with Oncologists and Urologists
PMR Research, commissioned by our regular client, has conducted telephone in-depth interviews with Oncologists and Urologists. Prior to the interviews our respondents completed short questionnaires about 3 chosen patients, whose personal data remain anonymous. The interview covers the typical [...]
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Multicountry qualitative study on IV infusion products
PMR Research has conducted a multicountry study among healthcare professionals in Poland, Russia and Hungary. Ten in-depth interviews were conducted regarding disposable IV infusion products with Head Nurses, who have familiarity with disposable IV infusion products such as IV [...]
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Cardio metabolic study - IDIs with specialists in Poland
The purpose of the research was to discuss the approach to treating patients with Type 2 diabetes and dyslipidaemia (specifically, those with high triglycerides and/or low HDL). The Client also required a commercial and perceptual understanding of the potential for [...]
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A survey on the initial concept of a diabetes device
Our Client is planning to put on the market a new device helpful in monitoring diabetes. For this purpose they needed information on the methods of treating and training the diabetic patients in Poland to find the answer to the [...]
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Study on endometriosis in Poland and Russia
We took part in an international research project, whose main goal was to better understand paths followed by Gynaecologist and Obstetricians in diagnosing and endometriosis treatment as well as their opinions on a new medicine. We conducted 16 in-depth [...]
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More similar projects »
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Contact us | Consumer market research | B2B market research | Healthcare
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